5 Important Project Management Tool Tips For Marketers
5 Important Project Management Tool Tips For Marketers
Have you ever seen inside a machine’s workings? It’s a complete set of spare parts. They are all in the exact same spot. The machine will not function properly if any part is missing. Although the machine looks great from the outside, it is only the inside that makes it useful.
According to me, this is a great analogy for marketing campaigns. Marketing campaigns look glamorous and exude energy. Marketing campaigns are only as good as their inner workings. Just like the machine it is the various aspects/teams/individuals involved in a marketing campaign that make it deliver what it is designed for.
Research has shown that any activity with more than five tasks can be efficiently done using a tool. This is also true for marketing campaigns. Every marketing campaign has a beginning and an ending date. The exact same thing applies to any project. There is a start/end date/time. Other similarities include the objective, line of report, costs/budget, human resources, and budget. All the same principles that apply to project management also apply to marketing campaigns, which includes project management tools.
Marketing Campaigns: Project Management Tools
Many project management tools are specifically designed to handle different marketing campaigns. This is why tools like Asana and Basecamp, Trello, Trello, Wrike, and many others were created. These tools have features that can be used to manage marketing campaigns. These features can be put to maximum use by marketing campaign managers.
Every tool has an optimal point of use. This knowledge and the ability to put it to work will make a project successful. Here are some tips to help you use project management tools in marketing campaigns.
1. Assign Project Status
A marketing campaign is an entire project in itself. It has many sub activities that can be considered projects. It is a great idea to assign the status of your project to sub activities if you use a tool to project manage your marketing campaign. It will allow you to monitor the progress of each of these crucial projects that directly impact the outcome of your marketing campaign.
2. Use Standardized Templates
When it comes to repetitive tasks, templates are a blessing for humanity. Each project will have a number of such activities. You might think it is easy to manually enter the data required for such tasks. It is not possible to do this manually and do it well almost every day. Templates can help you do this. Templates allow you to record important data on an ongoing and repetitive basis without losing any information. They are also not susceptible to human fatigue. In your marketing campaign project management, make sure to use templates as much as possible.
3. Dashboards for tracking and communicating
Dashboards can be used for multiple purposes. A dashboard that is well designed combines all the critical inputs of a project into one place. This makes communication easy and efficient for all stakeholders. It also gives an overview of the progress. Dashboards are crucial in a marketing campaign. Marketing campaigns, unlike technical projects, involve dynamic changes in costs which can impact budgets. A dash board that is regularly updated keeps everyone involved in the project informed.
4. Automate Repeat Payments
The perfect personal assistant for project management has now been created. Some tools can be integrated with other tools.